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National Repository of Grey Literature

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Perception of advertisements on online dating apps focusing mainly on Tinder Dobiášová, Tereza ; Rosenfeldová, Jana (advisor) ; Vranka, Marek (referee) The topic of the bachelor's thesis is perception of advertising on online dating apps focusing mainly on Tinder. The aim of this thesis is to examine how Czech users perceive existing advertisements they have encountered on Tinder and find out their openness and attitudes towards different advertisements within the app. Exploratory research also deals with various formats that can be used for adverting in the app and user's responses to them. The results present user's experience with in-app ads and responses to several different ads and formats. The knowledge from the work can be used as an indicator for brands that are considering investing in a new advertising medium. Detailed record

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